3D Technology Changes Shopping Experience for Consumers

Boston-based global management executive Matthew Hamory has over 19 years of consulting experience in retail and market strategies. Matthew Hamory serves as a Managing Director of AlixPartners, a consulting firm that specializes in navigating disruptive technologies in the retail sector.

Retailers are gradually embracing the innovative shopping experiences that 3D technologies can provide to their customers. The three most commonly applied 3D technologies include 3D scanning, 3D printing, and augmented reality applications.

3D scanning: This is the process of scanning and uploading an object into a virtual 3D environment. Some online retailers are using this technology to allow their customers to interact with their products virtually. A few e-commerce outlets are experimenting with using 3D body scans to estimate customer measurements to match clothing sizes more accurately.

3D printing: Though the technology is not yet capable of producing items on a large scale, some shops are using 3D printing as an interactive shopping experience to attract customers interested in creating their own unique designs.

Augmented reality (AR): AR combines 3D scanning with in-home applications. Some furniture retailers have released mobile apps that help buyers make purchasing decisions by allowing them to place virtual furniture pieces into their home.

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